The People Behind Shoe Science

The SHOE SCIENCE team are all passionate about sport, footwear, and helping people improve their lives through fitness

Common across the group is a desire to push forward into new product concepts, and to help our customers achieve a good life. While we are - 'shoe geeks'. What really makes us buzz, are customers telling us, they are in a good fitness groove, and it is helping their whole life balance. 

Amy Taylor & Mike Graham - Albany, Takapuna & Silverdale

Mike is a SHOE SCIENCE original, starting with the company soon after it started in 1994. Mike's sporting passion was playing football, and Liverpool is his team. Unfortunately, football was not easy on Mike's knees and hence he is now primarily a gym guy.

Mike Graham - mike@shoescience.co.nz

Connie & Trent Henderson - Pukekohe Franchise Store

Connie and Trent are the owners of the Pukekohe store. Both are Counties locals through and through. And to their credit, very loyal Warriors fans. Trent has competed in the Taupo Ironman and brings the experience of having run a lot of miles to every shoe fitting.

Trent Henderson - trent@shoescience.nz

Elmien & Niel Boshof - Mt Eden, Newmarket & Havelock

Niel is the owner of the Mt Eden and Newmarket stores and has been with SHOE SCIENCE for over 10 years. Niel has completed the Taupo 50km Ultra.

Niel Boshoff - niel@shoescience.nz

Murray Jolly - Tauranga Crossing

Murray is the SHOE SCIENCE original, a runner, and a tennis player. He has run the Auckland marathon.

Murray Jolly - murray@shoescience.nz

Craig Taylor - Franchise Company HQ

Craig - me. I own the franchise company. I studied and practiced podiatry before moving to footwear.

On the work front. I am keenly interested in product innovation, advancing the fit process, and providing a worthy brand platform for the store owners.

The SHOE SCIENCE vision is to move forward with Online and physical stores because we believe in both. Our Online store offers amazing convenience from anywhere and the physical stores offer the best human experience. We are evolving into a new iteration of retail that blends Online with family-owned physical stores.

On the exercise front. I have run for years and am still learning what works for me. A recent lesson learned is losing several kg's via running, bike sprint classes, and diet adjustments.

Shoe science Franchise Company and Online 021 759 099 Craig Taylor - craig@shoescience.co.nz